with some 1,000 employees in Canada, the United Kingdom and the United States.
Vision7 International is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. Vision 7 International has four operating divisions: Cossette, Vision 7 Media, Citizen Relations and The Camps Collective. Cossette is a leading marketing communications agency in Canada, providing fully integrated advertising services. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada’s largest independent media planning, buying group, operating primarily under the Cossette Media and Jungle Media brands; Citizen Relations is a leading public relations company with an international presence (US, Canada, UK and Asia) and multiple global partnerships; The Camps Collective is a digital-based agency group that focuses on advertising, digital marketing, Internet communications and social media.
Brett Marchand is the head of Vision7 International, a $750M marketing communications group, and Cossette Communications, Canada’s largest advertising agency—but the name tag on his door says “head cheerleader.”
As President and CEO of Vision7 International, he oversees Cossette as Executive Chairman, as well as Citizen Relations PR, V7 Media and digital/advertising agency network The Camps Collective. He assumed leadership of the company in 2010 after Cossette, which was a public company (TSX: KOS), went private with its private equity partner, Mill Road Capital. At the end of 2014, the company was sold to China’s BlueFocus Group, where he has a role as Chief Growth Officer.
Mr. Marchand has seen Vision7 and Cossette be named a Platinum Employer by AON Hewitt (2017) and Agency of the Year by Strategy Magazine (2016), and several of its clients have been named Marketer of the Year for five of the past seven years.
Prior to his career in advertising, Mr. Marchand was a marketer working for well-known brands like Procter & Gamble, Campbell’s Soups and Molson Breweries. His most famous achievement was the Molson Canadian “I am CANADIAN: The Rant” campaign, which has been recognized as Canada’s greatest of all time.
Mr. Marchand is proud to have been named a recipient of the Queen’s Diamond Jubilee medal for his charitable work in Canada and abroad. He is deeply involved with not-for-profit organizations in healthcare (SickKids Hospital Foundation, St. Michael’s Hospital Foundation, and CBT Associates), education (Pathways to Education and the University of Alberta School of Business), technology (NewCo Toronto, C100, and the Ontario Science Centre’s Innovators Ball) and affordable housing (Chair of the Habitat for Humanity Carter Work Project, 2017).
Mr. Marchand has been happily married for 22 years to Cynthia Morrison Marchand, with whom he has two wonderful children, Allie and Kyle.
Pierre Delagrave is a founding partner of Cossette and Chairman of the Vision 7 Innovation Committee.
Mr. Delagrave has always been a pioneer, striving to be the first to define the future of the communications and marketing sector. His far-sightedness has always guided him when it comes to promoting marketing research.
He was the driving force behind many innovative Cossette initiatives in research and individual business units, including the launch of Fjord Interactive Marketing + Technology, which has become an industry leader. His keen interest in new technology inspired him to write Erase Everything and Start Over! in 2006, a book in which he reveals his observations on the the digital world and his vision for the future.
Among other things, Mr. Delagrave founded and has been on the board of directors of Conseil des Directeurs Médias du Québec, and has sat on the boards of COMB, Nadbank, BBM Surveys, and Centre d’études des médias, a research body with ties to Université Laval and Centre national de recherche scientifique. He is a member of the Canadian Media Directors' Council and Vice Chairman of Columbus Media International, an international network of media independents.
President and Chief Executive Officer of Cossette in Canada, Mélanie Dunn is a highly accomplished businesswoman with close to 20 years of experience in marketing communications and business management. Mrs. Dunn assumes overall responsibility for Cossette’s Quebec operations. She is also Chairman of Vision7 in Quebec and a member of the Vision7 International Executive Management Team. With Cossette for the past 12 years, she started as the General Manager of Blitz, a unit that specialized in relationship marketing and promotions, and later took over the reins of all Cossette Montreal. Recognized for her strong leadership skills and excellent business sense, Mrs. Dunn has greatly contributed to the company’s expansion through her integrated communications approach and strategic direction.
Mrs. Dunn is actively involved in several professional and community organizations. She is Vice-President of the Association of Quebec Advertising Agencies, and sits on the Board of Directors of the Canadian Marketing Association and TechnoMontreal, the information and communications technologies (ICT) cluster of Greater Montreal, as well as the Sainte-Justine UHC Foundation and the FitSpirit organization, which is devoted to inspiring young Canadian girls and women to get active.
Mrs. Dunn has a Bachelor’s degree in Economics and a Marketing Certificate from the Université du Québec à Montréal (UQAM).
Claude Lessard is Chairman of Cossette. Immediately prior to the formation of Vision7, Mr. Lessard was Chairman and CEO of Cossette, an organization he joined at its beginnings, in 1972.
Under the leadership of Mr. Lessard and a handful of colleagues, Cossette grew to become the largest communications company in Canada. Working from its strong Canadian base, the firm opened offices in the United States (New York and California) and the United Kingdom (London), giving it international reach. Vision7 is ranked among the top 40 marketing communications companies in the world, employing over 1,200 people on two continents, in offices in Canada and the United States and the United Kingdom.
Today, with a track record of close to 40 years in the industry Mr. Lessard is considered one of the most influential leaders in the communications industry.
Daryl McCullough is Chief Executive Officer of Citizen Relations. With nearly 30 years experience in the field of communications, Daryl has been a leader of Citizen Paine (and its predecessor brand PainePR) for 23 of those years. Daryl leads the global management team of Citizen as well as serving on the executive team of Vision7 International and the global leadership team of BlueFocus International.
A respected counselor and thought-leader, Daryl’s expertise includes integrated marketing communications, social and digital strategy, and reputation management. Among his client work, he has led the firm’s 15-year increasingly expansive relationship with P&G. Daryl has received many awards for strategic work, including the highly coveted Best of Silver Anvil Award for the firm’s launch of XM Satellite Radio. He has been part of Cannes Lions award-winning and globally recognized work for brands as diverse as Old Spice and Aflac. He is passionate about humanistic workplace culture and management and is driven to create a perennial Best Agency to Work For, in addition to the excellent client work.
Daryl is a proud member of the Arthur Page Society, and he was named "PR Professional of the Year" by the Public Relations Society of America, Los Angeles Chapter, in 2009. He holds a master's degree in communications management from the Annenberg School for Communications at University of Southern California.
Joseph Leon is President, Media at Vision7 International. He is an experienced agency executive with more than 15 years of media and digital corporate stewardship. Leading and transforming international organizations to drive exceptional business results, Joseph has performed as both business and digital lead in sizeable public and private companies in North America and the UK.
At Vision7 International, Joseph was most recently Chief Digital Officer, Media, where he was responsible for the development of the organization’s digital, data and technology capabilities, working with leading clients such as TELUS, General Mills and Capital One.
Prior to Vision 7, he spent seven years as founding member and EMEA managing director at Essence, an international digital marketing agency, where his client responsibilities included brands such as Google, Expedia and eBay.
Joseph is recognized for his pioneering media thinking and his ability to evolve and grow marketing organizations in tandem with the changing media landscape. With an emphasis on strategy, programmatic media and data, his digital expertise earned him the accolade of ‘Digital Pioneer’ by Campaign magazine and AOL.
Joseph is an active board member of the IAB.
Vice-President, Legal Services, and secretary of the board of Vision7 International, Sandra Giguère has a solid background in legal affairs, mainly in business and financial law, an area of expertise she acquired at the law firm, Joli-Cœur Lacasse, where she worked from 2001 to 2012. She joined the Vision7 International team in April 2012.
A seasoned lawyer, Mrs. Giguère has vast expertise in major transactions, as well as acquisitions and business transfers.
As a representative of a law firm member of Lawyers Associated Worldwide, a global group of law firms from all around the world, Mrs. Giguère has developed her experience in international business law and her business relationships with the legal community at the international level.
Mrs. Giguère also regularly speaks at conferences on business acquisitions and transfers as well as on financing start-up businesses and organizations.
Mrs. Giguère is involved in various professional associations. She is a member of the Association of Québec Women in Finance. She is also the former president of the Cercle d'affaires des Bleuets, a community of business people from the Saguenay—Lac-St-Jean region.
Mrs. Giguère graduated with a law degree from Université Laval in 1992 and was admitted to the Quebec Bar in 1993.
Mélanie Dunn, President and CEO of Cossette Canada, is delighted to announce the appointment of Louis Duchesne as Executive Vice-President and General Manager of Cossette in Quebec.
Vision7 International, now part of Beijing-based BlueFocus International, has restructured and named its top executive team as the company embarks on an ambitious growth plan in the U.S. and global markets.
Joseph Leon, Chief Digital Officer of Vision7 Media for the past two years, has been named President of Vision7 Media.
Melanie Dunn, President of Cossette’s Quebec operations for the past two years, is assuming broader responsibilities for all Cossette offices nationally as the new President and Chief Executive Officer of Cossette, Canada.
Vision7 recently announced the launch of communications agency K72 as part of its international network. K72 will offer integrated communication marketing services based on an agile approach.
Mill Road Sells Vision7 NA Assets to Chinese Communications Giant BlueFocus.
Toronto, September 9, 2013 - Communications agency Cossette has announced a bold restructuring of the top rank of its leadership team with the addition of two of the biggest names in Canadian advertising – multi-award-winning creative director Glen Hunt and leading digital agency executive Dave Lafond.
Quebec City, April 10, 2013 - Melanie Dunn, Cossette Executive Vice-President and General Manager in Montreal for the past two years, assumes overall responsibility for Cossette’s Quebec operations as President of Cossette in Quebec and Chairman of Vision7 in Quebec. Vision7 International is Cossette’s parent company.
At the same time, Louis Duchesne, Vice-President of Cossette is promoted to Senior Vice-President and General Manager of the agency’s Quebec City office.
Montreal, October 19, 2011 – Leading PR agencies from four continents today joined forces to create a new global PR agency brand: Citizen Relations. This new agency has a full‐service offering and an existing international client base, being served both regionally and globally.
President and Chief Executive Officer, Vision 7 International and Cossette in North America
President and Chief Executive Officer, Cossette Canada
Chief Executive Officer, Citizen Relations
Vice-President, Legal Services
Vision7, West Coast Operations
SVP, Managing Partner
Camp Jefferson, Toronto
SVP, Managing Partner
Camp Pacific, Vancouver
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