with some 1,000 employees in Canada, the United Kingdom and the United States.
Vision7 International has two operating divisions: Cossette, a fully integrated agency which occupies a leadership position in Canada, and EDC, a group of discipline-specific marketing agencies. Cossette brings value to its clients by providing various communications services in one simple integrated offering. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. EDC is a global network of discipline-specific agencies, including award-winning international agency brands Dare Digital, Elvis Communications, Citizen Relations, Citizen Optimum, Citizen Brando, Jungle Media, V7M, K-72 and Camp Jefferson. In addition to its offices in New York, Los Angeles, London and Hong Kong, EDC also has Canadian operations.
Brett Marchand is Chief Executive Officer of Vision7 International and Cossette. He has distinguished himself in the Canadian marketing and advertising community as a champion of great advertising and an ardent believer in the power of creative communications to build business. He has been closely involved in breakthrough business-building marketing campaigns as both a client and ad agency executive.
While at Cossette, Mr. Marchand has led the Toronto agency back to international acclaim with several Lions at the prestigious Cannes Advertising Festival and domestic awards shows such as the Marketing Awards. Cossette has been a finalist in Strategy magazine’s annual Agency of the Year competition three times since Mr. Marchand’s arrival. Cossette Toronto has also been successful in attracting many new clients under his leadership, including Best Buy Canada (Future Shop), Cadbury, Grey Power (insurance), Habitat for Humanity, Procter & Gamble, Research in Motion (Blackberry), Sage Software (Simply Accounting) and Sony PlayStation to name a few.
In addition to his duties as an officer of Cossette, Mr. Marchand also led the Canadian advertising industry’s trade association, the Institute of Communication Agencies (ICA), as its Chair for three years. During this time, Mr. Marchand sparked a rejuvenation of the ICA, which included the hiring of a new CEO, the launch of Canada’s first-ever Advertising Week, and a landmark new collective agreement with the Canadian actors’ guild, ACTRA.
Pierre Delagrave is a founding partner of Cossette and Chairman of Vision 7 Media.
Mr. Delagrave has always been a pioneer, striving to be the first to define the future of the communications and marketing sector. His far-sightedness has always guided him when it comes to promoting marketing research.
He was the driving force behind many innovative Cossette initiatives in research and individual business units, including the launch of Fjord Interactive Marketing + Technology, which has become an industry leader. His keen interest in new technology inspired him to write Erase Everything and Start Over! in 2006, a book in which he reveals his observations on the the digital world and his vision for the future.
Among other things, Mr. Delagrave founded and has been on the board of directors of Conseil des Directeurs Médias du Québec, and has sat on the boards of COMB, Nadbank, BBM Surveys, and Centre d’études des médias, a research body with ties to Université Laval and Centre national de recherche scientifique. He is a member of the Canadian Media Directors' Council and Vice Chairman of Columbus Media International, an international network of media independents.
President of Cossette in Quebec, Mélanie Dunn is a highly accomplished businesswoman with close to 20 years of experience in marketing communications and business management. Mrs. Dunn assumes overall responsibility for Cossette’s Quebec operations. She is also Chairman of Vision7 in Quebec and a member of the Vision7 International Executive Management Team. With Cossette for the past 12 years, she started as the General Manager of Blitz, a unit that specialized in relationship marketing and promotions, and later took over the reins of all Cossette Montreal. Recognized for her strong leadership skills and excellent business sense, Mrs. Dunn has greatly contributed to the company’s expansion through her integrated communications approach and strategic direction.
Mrs. Dunn is actively involved in several professional and community organizations. She is Vice-President of the Association of Quebec Advertising Agencies, and sits on the Board of Directors of the Canadian Marketing Association and TechnoMontreal, the information and communications technologies (ICT) cluster of Greater Montreal, as well as the Sainte-Justine UHC Foundation and the FitSpirit organization, which is devoted to inspiring young Canadian girls and women to get active.
Mrs. Dunn has a Bachelor’s degree in Economics and a Marketing Certificate from the Université du Québec à Montréal (UQAM).
Vice-President, Legal Services, and assistant secretary of the board of Vision7 International, Sandra Giguère has a solid background in legal affairs, mainly in business and financial law, an area of expertise she acquired at the law firm, Joli-Cœur Lacasse, where she worked from 2001 to 2012. She joined the Vision7 International team in April 2012.
A seasoned lawyer, Mrs. Giguère has vast expertise in major transactions, as well as acquisitions and business transfers.
As a representative of a law firm member of Lawyers Associated Worldwide, a global group of law firms from all around the world, Mrs. Giguère has developed her experience in international business law and her business relationships with the legal community at the international level.
Mrs. Giguère also regularly speaks at conferences on business acquisitions and transfers as well as on financing start-up businesses and organizations.
Mrs. Giguère is involved in various professional associations. She is a member of the Association of Québec Women in Finance. She is also the former president of the Cercle d'affaires des Bleuets, a community of business people from the Saguenay—Lac-St-Jean region.
Mrs. Giguère graduated with a law degree from Université Laval in 1992 and was admitted to the Quebec Bar in 1993.
Claude Lessard is Executive Chairman of Vision7 International and Chairman of Cossette. Immediately prior to the recent formation of Vision7, Mr. Lessard was Chairman and CEO of Cossette, an organization he joined at its beginnings, in 1972.
Under the leadership of Mr. Lessard and a handful of colleagues, Cossette grew to become the largest communications company in Canada. Working from its strong Canadian base, the firm opened offices in the United States (New York and California) and the United Kingdom (London), giving it international reach. Vision7 is ranked among the top 40 marketing communications companies in the world, employing over 1,200 people on two continents, in offices in Canada and the United States and the United Kingdom.
Today, with a track record of close to 40 years in the industry Mr. Lessard is considered one of the most influential leaders in the communications industry.
Colin Schleining is President of EDC North America. After 10 years in Los Angeles, Mr. Schleining returned to Vancouver to join Vision 7 in 1995 and has been responsible for overseeing operations in the United States and western Canada.
Mr. Schleining built the Cossette Vancouver office from a small 12-person shop into the market’s number one agency with a staff of 145. He orchestrated the launch and development of an integrated service offering in Vancouver including new services like digital, direct marketing, promotions and public relations.
Mr. Schleining led the acquisition and integration of a market-leading design and ethnic marketing practice and delivered network-leading performance in terms of revenue growth and profitability for 13 consecutive years. During that time, he also oversaw the opening of a Shanghai office in 2006 which grew to a team of 25 specializing in design and branding for domestic clients.
David Jowett is President, Media, of Vision7 International. David brings more than 20 years of experience as a media professional to his position. Prior to joining Vision7, David was President of Global Clients at Aegis Media in London. In his two-and-a half years at Aegis, David managed the multi-market media requirements of such important global brands as Nokia, Philips, Adidas and Mondelez.
Known for his commitment towards bringing business value to his clients, David spent 10 years at WPP-owned MediaCom UK before joining Aegis. He rose to Managing Director of MediaCom, London and helped the agency retain its position as the largest media planning and buying agency in the UK. His client responsibilities included such brands as Volkswagen Audi, Royal Bank of Scotland, GlaxoSmithKline and UK retailer Boots.
Mr Martin Faucher is Executive Vice-President and Chief Financial Officer of Vision 7 International, the parent company of Cossette Communication. He joined Cossette in August 2008 as Vice-President Chief Financial Officer. Prior to his appointment at Cossette, Mr. Faucher was the former Chief Financial Officer of iPerceptions, a public company and leading web-focused Voice of Customer analytics provider and Chief Financial Officer of Microbridge Technologies Canada Inc. From June 1996 to January 2004, Mr. Faucher was Chief Financial Officer and Co-owner of Kaydara Inc., a leading 3-D animation software company that was sold to Alias Systems Inc. in 2004.
He has started his career with Ernst & Young, LLP, as an external auditor in September 1992. In 1994, he was promoted to Project Manager in the Mergers and Acquisitions group at Ernst & Young, LLP, providing acquisition, divestiture, valuation, financing and reorganization services to leading international companies.
Mr Faucher holds a Bachelor of Commerce degree in Finance and Management Science, obtained in 1991, when he graduated with the University Scholar and Faculty of Management Award designations from McGill University, as well as a diploma in Public Accountancy from McGill University obtained in 1993. In 2014, Mr. Faucher obtained the ASC (Chartered Director) designation from the Collège des administrateurs of Université Laval.
Mr. Faucher has been a member of the Ordre des comptables agréés du Québec since 1995.
Mill Road Sells Vision7 NA Assets to Chinese Communications Giant BlueFocus.
Toronto, September 9, 2013 - Communications agency Cossette has announced a bold restructuring of the top rank of its leadership team with the addition of two of the biggest names in Canadian advertising – multi-award-winning creative director Glen Hunt and leading digital agency executive Dave Lafond.
Quebec City, April 10, 2013 - Melanie Dunn, Cossette Executive Vice-President and General Manager in Montreal for the past two years, assumes overall responsibility for Cossette’s Quebec operations as President of Cossette in Quebec and Chairman of Vision7 in Quebec. Vision7 International is Cossette’s parent company.
At the same time, Louis Duchesne, Vice-President of Cossette is promoted to Senior Vice-President and General Manager of the agency’s Quebec City office.
Montreal, October 19, 2011 – Leading PR agencies from four continents today joined forces to create a new global PR agency brand: Citizen Relations. This new agency has a full‐service offering and an existing international client base, being served both regionally and globally.
Executive Chairman, Vision 7 International and Chairman, Cossette
Chief Executive Officer, Vision 7 International and Cossette
President of EDC North America
Executive Vice-President Executive and Chief Financial Officer
Vice-President, Legal Services
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